Classification of Ding Feng Tau Fu Fa (DFTFF)

Ding Feng Tau Fu Fa (DFTFF) is a brick-and-mortar (old economy) organisations. This business perform their primary business offline, selling physical products direct to customer (Turban et al., 2012). In other words, they does not involve their business transaction in the e-commerce worlds.

Ding Feng Tau Fu Fa (DFTFF) operates every day from 11am to 7pm. One of the disadvantages for brick-and-mortar businesses is they has higher operating costs and lower flexibility compare to e-business. In addition, their business can be categories as Business-to-Consumer (B2C). Business-to-consumer (B to C) is business or transactions conducted directly between an organisation and consumers who are the end-users of its products or services (Jeffrey & Bernard 2001).