Basic Approach
For the Ming Chu Bah Kut Teh, they are using word of mouth marketing approach. Their customers spread out positive information to another person by using oral communication. It is effective for Ming Chu Bah Kut Teh to promote their product. It is also a type of community marketing. For the community marketing can lead to word of mouth marketing. It greater loyalty and higher levels of engagement within and existing brand community. According to Ming Chu Bah Kut Teh, most of their customers are local people who are resident of Kampar and Malim Nawar who frequently visit their shop. The location of Ming Chu Bah Kut Teh is quite isolated and some distance out of the town. However, the word of mouth publicity is strong enough to spread their business out of it and reach the customers effectively without spending any cost on advertising.
Some of the loyal customers or existing customers might use viral marketing in order to share with others about the foods they like. Marketing phenomenon that encourages and facilitate people to pass along a marketing message. It depends on high pass-along rate from person to person. If the rate is high, people get the information more quickly and easily. It provides Ming Chu with a way to reach new customers and engage with existing customers. For example, they will post status or photo about the foods in their Facebook, Twitter, Blog and so forth. These situation might lead others feel interested for that product and encourage people who see it to share it with others.
Furthermore, Ming Chu Bah Kut Teh is using search marketing in their product and service. Nowadays, most of the people like to use search engine rather than asking their friends to find out those answer. Therefore, Ming Chu Bah Kut Teh’s information have posted through online to let customers know and search all about it. It gives those people who have not been there before a general information about the Ming Chu Bah Kut Teh such as price, location and operating hours.
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