Recommendation
Sometimes a small thing, like providing good customer service on social channels with implement the social customer service, can be a positive impact and improve a business through e-commerce. Each social network or channel has its own interface, terminology, data structure and restrictions. It can be influence social society to create awareness, drive consideration, and engage existing and potential B-to-C customer. (McKinsey Quarterly, 2012).
Ming Chu Bah Kut Teh (MCBKT) has lack of native support by social channels. For example, MCBKT is only focus in local customers who are residents of Kampar and Malim Nawar, while other customers can not enjoy this service. In B-C ecommerce MCBKT have to use social media tools to increase engagement with loyal customers. The social media tools such as Facebook, blogs, Twitter and others.
Nowadays, most of the people around the world register their own Facebook account to share their best things, moment and status with friends. So, MCBKT can using this opportunity to advertise their foods through their Facebook page. It’s free of charge advertise on Facebook for MCBKT, because they can create a page without cost. Users can share their content with friends and show their interest by clicking “Like” button on the content of MCBKT. MCBKT created their Facebook page can also allow their customer to give feedback, comment and discuss with others customers of MCBKT which share the same interests.
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