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Basic Approach

 

       The first approach for Ding Feng Tau Fu Fa has used Word of Mouth Marketing in marketing and advertising. It can be defined as spread out information from person to person by the oral communication or written communication. It considered to be the most effective form of promotion. Most customers feel very excited to share with the world about the brands they love. Some people called it as word-of mouth advertising but it is incorrect. This is because advertising can be defined as non-personal communication and have to be paid. It through consumer feedback and participation around their areas in order to enhance their product or services.

 

       Besides, Ding Feng Tau Fu Fa has used viral marketing. It is a marketing technique that uses to publicize social network technology with the purpose of increasing in brand awareness. It can be delivered by word-of-mouth through Internet and so forth. Those loyal or existing customers will post some of the information about Ding Feng Tau Fu Fa’s product through using their social network. Subsequently, it gives those people who never been there to easily get it information such as price, location and operation hours. Due to impact of viral marketing, journalist get to know information about Ding Feng Tau Fu Fa. After they interviewed the shop and tasted the food, they wrote a newsletter that highlights some experience about Ding Feng Tau Fu Fa such as good taste and affordable price. It is useful and effective for spread information to customers and it is free of charge advertising.